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Shaping clarity in complex product spaces

Hello 🙋🏻‍♀️ This is Hsiang Ling. You can also call me Belle!

I shape product direction in ambiguous problem spaces, foster cross-functional collaboration, and translate complex requirements into clear, data-sensitive experiences.  LinkedIn →

7+

Years designing products

6+

APAC markets reached

Finance

Enterprise & consumer products

E-commerce

Enterprise products

Featured Projects
2023 - 2025

Ignited cross-functional ideas, unlocking $1B+ Risk-Weighted Assets savings via UCC Hold.

DBS Bank
Risk Management
Enterprise Tool
Agile Collaboration
End-to-end
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2023 - 2025

Design at the Helm: 
Guiding DOA Appointment & Governance System with Collaboration and Clarity

DBS Bank
Risk Management
Enterprise Tool
Stakeholder Management
End-to-end
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Other Projects
2025

LingoLens:
Snap Your World. Learn its Language.

AI Product Design
Final project of AI training
Multimodal AI-powered App
Vibe Coding
Coming Soon...
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2020 - 2021

Consolidating Your
Account and Go Paperless !

E.SUN Bank
Consumer-facing
e-Statement
UI & UX
RWD web design
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2021

Shape Your Future with
E.SUN Bank

E.SUN Bank
Consumer-facing
RWD web design & development
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2019 - 2020

Our World is Data-driven,
So is Your Business

oddity Asia
B2B data dashboard
e-Commerce
RWD web design
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All rights reserved, Hisang-Ling Chen

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