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Core Skills
Product Design
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User research & testing
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Wireframing & prototyping
Web development
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HTML, CSS, Javascript
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Responsive web design
Soft Skills
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Project presentation
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Story-telling
My Design Process
1 Empathize
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User research
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Defining paint points
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Hypothesis
2 Ideate
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Competitor analysis
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Design workshops
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User flow mapping
3 Prototype
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UIUX design
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Low-fi / High-fi prototype
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Prototype demo
4 Validate & Refine
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Usability testing
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A/ B testing
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Design Presentation
Design isn’t a straight line but grows in spirals. Therefore, I don’t follow the design processes — I design the process.
Experience
Senior Product designer
DBS Bank | Singapore | Aug. 2022 - present ( 3y+ )
DBS Bank is Singapore’s leading financial services group, renowned for digital innovation and customer-focused solutions across Asia.
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Drove end-to-end design of portfolio dashboards and task-based workflows, delivering $1B+ Risk-Weighted Assets savings and optimized capital deployment across 6+ APAC locations for DBS Risk Management Group.
Led cross-functional collaboration and workshops to transform complex business requirements into clean and scalable solutions for 5+ mid-to-large scale projects.
🌟 Featured Projects
UI/UX and web designer
E.SUN Bank | Taiwan | Aug. 2020 - Jun. 2022 ( 2y )
E.SUN Commercial Bank, Ltd. (Commonly known as E.SUN Bank, E.SUN, Chinese: 玉山商業銀行) is a Taiwanese bank headquartered in Taipei, Taiwan.
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Led end-to-end product design and user research of ESUN Bank’s consolidated e-statement, official website, digibank and internal enterprise platforms, enhancing user experience across key digital touchpoints.
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Established a comprehensive design system to standardize the bank’s digital experiences, successfully rolling out 5+ digital products across multiple platforms.
🌟 Featured Project
Graphic & UIUX designer
oddity Asia | Taiwan | Feb. 2018 - Jun 2020 ( 2y 5 months )
oddity Asia was a full-service e-commerce and digital partner that helped European companies establish their online flagship stores at e-commerce platforms in Asia, such as Tmall and Lotte.
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Spearheaded the end-to-end product design for a B2B data analysis dashboard, resulting in enhanced data accessibility and improved client satisfaction.
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Led the design of cross-border branding for e-commerce campaign websites.
🌟 Featured Project
Education
National Chengchi University, Taiwan
Department of English, Bachelor's degree ( 2013 - 2017 )
Studied English and Literature, developing strong communication skills and cultural understanding.
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