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What I Can Bring

Turn complexity into clarity

Translate complex business, technology, and data into intuitive experiences and visual narratives.

Bridge strategy and execution

Shape ambiguous problems into product direction, concepts, prototypes, and scalable experiences.

Create alignment through design

Bring product, engineering, business, and design stakeholders together around a shared direction.

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Experience
Senior Product designer
DBS Bank  |  Singapore  |  Aug. 2022 - present ( 4y+ )

DBS Bank is Singapore’s leading financial services group, renowned for digital innovation and customer-focused solutions across Asia.

  1. Shaped end-to-end product direction for strategic Risk Management initiatives, translating complex requirements into intuitive workflows and data visualisations—contributing to $1B+ Risk-Weighted Assets savings and optimised capital deployment.

  2. Partnered with product, engineering, risk, and business teams to align user needs, technical feasibility, regulatory requirements, and business objectives from exploration through rollout.

  3. Designed experiences for 1,000+ credit risk professionals, creating reusable UX patterns and frameworks to improve clarity, consistency, and scalability across the digital ecosystem of Risk Management Group.

🌟 Featured Project​s
UI/UX and web designer
E.SUN Bank  |  Taiwan  |  Aug. 2020 - Jun. 2022 ( 2y )
E.SUN Commercial Bank, Ltd. (Commonly known as E.SUN Bank, E.SUN, Chinese: 玉山商業銀行) is a Taiwanese bank headquartered in Taipei, Taiwan.
  1. Led end-to-end product design and user research of ESUN Bank’s consolidated e-statement, official website, digibank and internal enterprise platforms, enhancing user experience across key digital touchpoints.

  2. Established a comprehensive design system to standardize the bank’s digital experiences, successfully rolling out 5+ digital products across multiple platforms.

🌟 Featured Project​
Graphic & UIUX designer
oddity Asia  |  Taiwan  |  Feb. 2018 - Jun 2020 ( 2y 5 months )

oddity Asia was a full-service e-commerce and digital partner that helped European companies establish their online flagship stores at e-commerce platforms in Asia, such as Tmall and Lotte.

  1. Designed digital, visual, and e-commerce experiences for international brands entering Asian markets, balancing business goals, brand expression, and user needs.

  2. Led end-to-end product and visual design for a B2B data dashboard, translating complex business and data requirements into clear, intuitive experiences.

🌟 Featured Project​
Core Skills
Product Design
  • User research & testing

  • Wireframing & prototyping

  • Design system

Web development
  • Responsive web design

  • HTML, CSS, Javascript

  • Vibe coding for quick prototyping

Soft Skills
  • Strategic proposal

  • Project presentation

  • Story-telling

Education
National Chengchi University, Taiwan
Department of English, Bachelor's degree ( 2013 - 2017 )

Studied English and Literature, developing strong communication skills and cultural understanding.

All rights reserved, Hisang-Ling Chen

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